Roger Federer used his opening match at Wimbledon to unveil the world’s most valuable sponsorship deal, worth a reported £230 million and lasting long after he is expected to retire from top-flight tennis.
The reigning men’s champion ended his career-long association with Nike and walked on to Centre Court yesterday wearing Uniqlo clothing after signing the ten-year contract.
The deal, estimated to be three times more valuable than his Nike contract, will cover Federer, 36, well into retirement and help Uniqlo to promote its colourful clothing to middle-aged sport fans. It will also cement Federer’s position as the sports star with the highest value of endorsements, which Forbes magazine calculated at £49 million a year before the latest deal.
His total earnings, including prize money,
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